One powerful gift is all it takes
By supporting talented, determined producers like Tori (pictured above) your donation this Christmas will help strengthen communities and safeguard future generations - all through the power of trade.
“The usual system is that we borrow money from the Mahajan and repay the loan in grain after the harvest. If we can’t repay in full, the debt keeps growing, sometimes doubling, tripling or even quadrupling over time.”
Goodbye middlemen
As well as tending to the crops on her family’s smallholding, Tori looks after her four children and provides regular care for her father-in-law and her husband’s elderly aunt.
In the past, she had no choice but to sell her produce to a Mahajan (middleman), who would pay a low price and profit from her labour. Now she is part of a Community Producer Company (CPC), Tori can achieve a much better price for her produce - and avoid becoming trapped in debt.
Through the CPC, Tori is also learning sustainable agricultural practices to protect her crops from the impacts of climate change, increase productivity, and further boost her household income.
By helping to open up new markets with a gift to our Christmas appeal, you are helping people like Tori to avoid exploitation by profit-hungry middlemen, not just for one season, but year after year.
The expansion plan
With your help, the Community Producer Company (CPC) can expand, providing vital support to farmers by:
Training members in enterprise management, looking to increase profits by over 40% - so every farmer will benefit.
Teaching farmers how to grow traditional, climate-resilient crops such as millet.
Establishing a farmer field school, so farmers can share what they've learnt peer-to-peer.
This project is entirely community-led - so you're not funding change just in this moment, but for years to come.
One gift, many blessings
Your generosity this Christmas will spread out into communities and across generations - it’s a powerful force for good.
Please give what you can today.